The strategic impetus for forward vertical integration is to

develop greater expertise in sales and marketing activities.

$$ achieve the same scale economies as wholesale distributors and$/$or retail dealers.

$$ gain better access to end users, improve the company's market visibility, and enhance brand name awareness.

$$ bypass distributors$-$dealers and sell direct to consumers at the company's website.

$$ gain greater ability to control the retail price at which its products are sold.