The strategic management process does not end upon deciding what strategy or strategies to pursue. There must be a translation of strategic thought into strategic action. This translation is much easier of managers and employees of the firm understand the business, feel a part of the company, and through involvement in the strategy formulation activities have become committed to helping the organization to succeed. Without understanding and commitment, strategy implementation efforts face major problems.

1. Read "Strategic Management in Action: The Global Perspective: Sukhoi Holding Company"

a. Research various aircraft manufacturers?

b. Conduct a mini-SWOT analysis of Sukhoi Holding Company.

c. How is Sukhoi Holding Company going to develop a competitive advantage over other aircraft manufacturers?

d. Explain if strategy should be low cost provider, differentiation, or focus. Explain.