The Strategic Marketing Process This activity is important because as a marketing manager, you must allocate resources to reach your target marketDuring the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. In this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur The goal of this exercise is to demonstrate your understanding of the Strategic Marketing Process and related marketing actions. Read the description of the marketing action and then match it to the appropriate stage of the Strategic Marketing Process Oral B Procter & Gamble Fisher Price Clark Specialized Bicycle Konica Minolta $$ber Apple BMW After every new product launch, Kimberly Clark, maker of personal care products, compares its projected sales to the company's actual sales to see if the firm missed the markThe company learns from its mistakes to better forecast the sales of future products. Planning phase Step $1$Step $2$ Step $3$ Marketing program Situation $($SWOT$)$ analysis Market$-$product focus and goal setting Oral B Marketing plan Corrective A Implementation phase