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The strategic researcher uses the value of 0.5 to determine the medium level of the relative market share. Determine the relative market shares and the

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The strategic researcher uses the value of 0.5 to determine the medium level of the relative market share. Determine the relative market shares and the quadrants in BCG for the product lines (1), (2), (3) and (4) of Specihunt Co. in their respective BCG matrices. Product line Expected revenues Specihunt Co. Industry Specihunt Largest relative market growth Co. share rate competitor Base-line growth rate Quadrant in respective BCG matrices $32,500 $48,000 9% 6% $28,000 $43,500 8% 7% Product line (1) Product line (2) Product line (3) Product line (4) Total $31,200 $40,020 7% 8% $11,080 $32,500 6% 7% $102,780 $164,020 Relative market share of Product line (1) = 0.68; relative market share of Product line (2) = 0.64; Both are Stars Relative market share of Product line (3) = 0.78; Cash cow, and relative market share of product line (4) = 0.43; Dog Relative market share of Product line (1) = 0.58; Cash cow; Relative market share of Product line (3) = 0.78; Star Relative market share of Product line (2) = 0.64; relative market share of product line (3) = 0.75; Both are stars

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