The strategy for running a paid search campaign depends on multiple factors. Please,explain what can be the difference between running a campaign for a company that shipsnationwide and for a local brick-and-mortar store that doesn't provide shipping. Providesupport to your answer using an example.

Main key points to pay attention to while answering the first question:

• Explain at least two differences;
• Your explanation should be clearly supported by the example;
• If necessary, attach the images / screenshots