Question
The Strategy - Structure - Performance (SSP)paradigm was first proposed by Chandler in 1962. It essentially states that changes in strategy requires structural changes and
The "Strategy - Structure - Performance" (SSP)paradigm was first proposed by Chandler in 1962. It essentially states that changes in strategy requires structural changes and thus lead to better firm performance. What is your opinion on SSP? Do you think it still holds in today's marketplace?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
