Question
The Strategy - Structure - Performance (SSP)paradigm was first proposed by Chandler in 1962. It essentially states that changes in strategy requires structural changes and
The "Strategy - Structure - Performance" (SSP)paradigm was first proposed by Chandler in 1962. It essentially states that changes in strategy requires structural changes and thus lead to better firm performance. What is your opinion on SSP? Do you think it still holds in today's marketplace?
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
