Question
The Strategy - Structure - Performance (SSP)paradigm was first proposed by Chandler in 1962. How do you think it is use in today's economy and
The "Strategy - Structure - Performance" (SSP)paradigm was first proposed by Chandler in 1962. How do you think it is use in today's economy and how is it related to supply chain management?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
