Question
the struggle that established manufacturers have against private label products. For example, Kellogg's constant struggle to protect its market share against the Walmart or Kroger
the struggle that established manufacturers have against private label products. For example, Kellogg's constant struggle to protect its market share against the Walmart or Kroger store brand.
will private labels gain market share in the future? Why are consumers increasingly purchasing private labels? Also, in which product categories do you think that private labels will become stronger?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
