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The subject is Introduction to Marketing and Theory practice please help Question 1 (Marks: 55) Q.1.1 (10) VOLVO NOW IS THE BEST TIME TO BUY

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The subject is Introduction to Marketing and Theory practice

please help

Question 1 (Marks: 55) Q.1.1 (10) VOLVO NOW IS THE BEST TIME TO BUY A VOLVO BUDGET PESUMANTENANCE PACKAGE TEARS TAR WARRANTY ERCHANGE BORUSANNA ABBAYAGE ABAL CORPORABLE VOLVO VEO Briefly name, and in your own words, discuss the four distinct layers to a product applying your answer to the VOLVO advert provided. Q.1.2 (10) Through the use of an example, discuss the marketing mix approach of sponsorship and event marketing that Volvo can make use of. Q.1.3 (10) The Brand of "Volvo" has position itself as a car brand that is high end and desired. With the use of price setting guidelines, comment on 5 ways that Volvo should keep in mind when setting out their price offerings

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