Question
the success of entering new global markets hinges on thorough research and analysis of potential foreighn markets. With the foregoing statement in mind discuss why
the success of entering new global markets hinges on thorough research and analysis of potential foreighn markets. With the foregoing statement in mind discuss why Nandos is termed a global firm and assess the risk and the opporunities that Nandos had to contend with as they persued global expansion
(25 marks)
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
