The supplement to section five focuses on sustainability and corporate social responsibility. Discuss the extent to which these issues are important to you personally. In particular, are you more likely to purchase more products from a company specifically because it has a great reputation for being socially responsible? At what point would that not make a difference? For example, how much more would you pay for a soda coming from a socially responsible provider compared to one with a shady reputation? Would you prefer to work for a socially responsible company? Would that give you a sense of pride? Would you be willing to take a lower salary than one offered by a company that is socially irresponsible?