The surge of internet usage and digital technology has led to the rise of various social media platforms. Marketers are now riding the social media wave to engage consumers.

Instructions: There are 2 parts to this assignment:

1. brand selected (i.e. Nike, & Coca Cola.)

2. Compare their social media platforms (Facebook, Twitter, Instagram, YouTube, etc.) to their other digital and traditional marketing channels (TV, website, E Mail).

Please address the following:

List the number of current followers they have on 3 of the major social media platforms they are utilizing. 25% of grade

How do they leverage the use of influencers to promote their brand? 25% of grade

In your opinion, and assuming a $1 mil ad spend, what percentage should be spent on: 25% of grade o Social media o Other digital & traditional

One-paragraph summary of concluding thoughts & opinions 25% of grade Requirements:

A one-page Word document with your name, title of assignment & date in the footer