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The SWOT analysis allows managers to combine insights obtained from an external and internal point of view to derive strategic implications. For example, one of
The SWOT analysis allows managers to combine insights obtained from an external and internal point of view to derive strategic implications. For example, one of those implications could be
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a
to avoid threats by taking a resourcebased view on their organization
b
to determine the bargaining power of suppliers and buyers respectively
c
to assess overall industry structure and competition
d
to benchmark a companys weaknesses with peers
e
to use a companys strengths in order to mitigate threats
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