The table below displays advantages and disadvantages of various major media classes Determine whether the statements about the particular media classe la an advantago or disadvantage, State your answer as follows: 1- disadvantage, 2- No. Media class and statement Advantage or disadvantage ? Television: Reaches large audiences, high frequency available, dual Impact of audio and video highly visible, high prestige geographic and demographic selectivity, difficult to ignore, on-demand capabilities 2 Direct Mail Very expensive, tacks editorial content to attract readers, often thrown away unread as junk mail, criticized as Invation of privacy, consumers must choose to read the ad 3 Newspaper: Not selective for socioeconomic groups or target market, short life, limited reproduction capabilities, large advertising volume limits exposure Radio: Lacks visual imagery, short life of message, listeners attention limited, market fragmentation, difficult buying procedures, limited media and audience research Internet Digital Media: Costs of precise targeting can be high inappropriate ad placement effects difficult to measure, concerns about Security and privacy Social Media: Target, interact and connect more personally with customers, receive real-time feedback, direct messages to specific individuals, effectively reach target marketolowers