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The table below shows what market research reveals as the top three attributes consumers look for in a subcompact car. In addition, the table shows

The table below shows what market research reveals as the top three attributes consumers look for in a subcompact car. In addition, the table shows a target consumers rating (beliefs) for three subcompact cars.
Attributes
Importance Weights
Brand Ratings
Honda Fit
Hyundai Accent
Ford Fiesta
Fun to drive
40
3
5
4
Cargo space
35
5
4
4
Reliability
25
5
3
4
Total Weighted Rating
4.20
4.15
4.00
Jim uses the expectancy value model in decision making. He is looking to purchase a subcompact car. Assuming that his beliefs are the same as those in the table above, he will most likely pick:
Group of answer choices
Honda Fit
Hyundai Accent
Ford Fiesta
None of the cars listed.

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