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The table below shows what market research reveals as the top three attributes consumers look for in a subcompact car. In addition, the table shows
The table below shows what market research reveals as the top three attributes consumers look for in a subcompact car. In addition, the table shows a target consumers rating beliefs for three subcompact cars.
Attributes
Importance Weights
Brand Ratings
Honda Fit
Hyundai Accent
Ford Fiesta
Fun to drive
Cargo space
Reliability
Total Weighted Rating
Jim uses the expectancy value model in decision making. He is looking to purchase a subcompact car. Assuming that his beliefs are the same as those in the table above, he will most likely pick:
Group of answer choices
Honda Fit
Hyundai Accent
Ford Fiesta
None of the cars listed.
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