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The table given below shows four aspects of product performance that customers seek in e-bikes. The product performance ratings are shown for Electra. Relative Importance
- The table given below shows four aspects of product performance that customers seek in e-bikes. The product performance ratings are shown for Electra.
|
| Relative Importance | Business Rating (Electra) | Competitor A | Competitor B | Competitor C |
| Comfort | 15 | 7 | 2 | 4 | 5 |
| Speed | 40 | 8 | 5 | 5 | 7 |
| Weight | 15 | 6 | 6 | 5 | 7 |
| Price | 30 | 3 | 8 | 7 | 4 |
- What is the relative advantage score of Electra for Comfort?
- What is the relative advantage score of Electra for Speed?
- What is the relative advantage score of Electra for Weight?
- What is the relative advantage score of Electra for Price?
- What is the overall performance index of Electra?
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Personal Finance An Integrated Approach
Authors: Bernard J. Winger
4th Edition
0198520972, 9780132696302
