Question
the target markets selected by the maker of a digital camera consist of individuals who are outer-directed or outer oriented and those who have a
the target markets selected by the maker of a digital camera consist of individuals who are outer-directed or outer oriented and those who have a high need for cognition.
How can the camera's marketer use this information in promoting its product to each segment?
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
