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The target population for Mimi's new muffin includes 34 million consumers. You estimate the trial population at 3.2 million customers. You expect a repeat rate
The target population for Mimi's new muffin includes 34 million consumers. You estimate the trial population at 3.2 million customers. You expect a repeat rate of 37%, and expect repeat buyers to purchase an average of 2.1 muffins per occasion on each of 3 occasions (not counting their initial purchase, of course), during the forecast period. Compute repeat volume for the new muffin in units. (Rounding: nearest whole unit.)
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