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The target variable Churn is coded as 1 for Churn and 0 for Non-Churner . Due to the misclassification , how much marketing department is
The target variable "Churn" is coded as 1 for Churn and 0 for Non-Churner.
Due to the misclassification, how much marketing department is likely to waste unnecessarily on giving active customers discount in order to keep them?
Enter your answer with no $, e.g., 999.
On average, the marketing depart spend $10 per customer to keep those who are about to switch to another provider to stay with the firm.
| Predicted Outcome | ||
0 | 1 | ||
Actual Outcome | 0 | 1000 | 20 |
1 | 60 | 800 |
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