The task of effectively communicating the strategic vision to organization members is made easier by

capturing the essence of the vision in an easily remembered phrase or catchy slogan and then using the phrase$/$slogan repeatedly as a reminder of "where we are going and why."

combining the strategic vision and the mission statement into a single paragraph$-$long statement that describes where we are going, how we intend to get there, and when we expect to arrive.

combining the strategic vision and the company's values statement into a single document, posting the document on the company's website, and sending all company personnel monthly e$-$mails containing a link to the latest monthly update of the strategic vision.

stating the strategic vision in a single sentence.

holding meetings of all company personnel at least twice a year to explain the latest strategic vision and to allow lower$-$level managers and employees to ask questions about the company's long$-$term direction, strategic intent, and strategy.