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The Task: Pick any client you want.Imagine a problem they could be facing or an opportunity they might have. Furthermore, imagine that they have contacted

The Task: Pick any client you want.Imagine a problem they could be facing or an opportunity they might have. Furthermore, imagine that they have contacted you to conduct a research study that will explain how to solve that problem or how to capitalize on that opportunity. Yourassignment is to present them with a research proposal.

Requirements: The research proposal should be 1 to 2 pages and must:

  • indicate who the client is
  • specify what problem they are facing or what opportunity they have
  • indicate whether you think they should do exploratory, descriptive, or causal research and why
  • indicate whether they should do focus groups or an online survey and why
  • indicate what target you think they should include in the sample (gender?, age range? Income range? Etc) and why that target

Assessment Criteria: Thought and Detail: Topic selection is relevant Audience is considered in the tone of the writing.

Structure: Three carefully selected references for the data collection source

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Business Research Methods

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