THE TASKS The purpose of this survey is to obtain opinions from customers based on factors that influence their demand behaviour. You will then write a report in group that explain the findings of the survey. The report can be written using the following guidelines, Introduction Discuss the concept\" theory of consumer demand and consumer behaviour such as consumer demand, consumer choice and utility concepts. Findings and Discussion Explain your ndings based on the survey] Part A: Respondent Background describes the respondents' backgrounds, including the percentage of respondents by gender, age, and ethnicity. You may use a table or graph in order to demonstrate your data. Part B: Consumer m (l) Explain and display the survey results using graphs or tables. You may explain the percentage of respondents that strongly agree or strongly disagree with each itemised question. For example, the percentage of respondents that strongly agree to buy branded goods. Use various sources of information to support your ndings. For example, you can use articles from newspapers or journals to support your argument about Why some people prefer branded goods and why some people increase their purchases as their income increases, etc. Part C: Consumer gm (2) explain and showthe result of the survey by using graphs or tables. In this part, you can explain on consumer choice between Good A and Good. B. For example, percentage of respondents that strongly prefer Good A. You can explain the reason why some people choose Good A or Good B if their income or price increases. Conclusion PART B: CONSUMER BEHAVIOUR (1) Please tick (V) ONE answer to each statement that best describes your opinion. 1 = strongly disagree 2 = disagree 3 = moderate 4 = agree 5 = strongly agree Scale _45 I refer to purchase goods/ products depending on their brands Even if the price is high, I am glad if I can buy branded goods If my income rises, I will 1ncrease my purchases of goods (assumption of ceteris paribus). 4 If the price of goods is low, I will increase my purchases (assumption of ceteris paribus) I a 5 I prefer to buy goods online rather than in _ a 4 3 5 Purchasing goods online is more convenient PART C: CONSUMER BEHAVIOUR (2) Please tick (V) ONE answer to each statement that best describes your opinion. 1 = strongly disagree 2 = disagree 3 = moderate 4 = agree 5 = strongly agree Good A Good B .If the price of Good A falls by 50%, I will .purchase it (assumption of ceteris paribus) 5 6' Even if the price of Good A 1s high, I will still purchase Good A (assumption of ceteris paribus). 7 5 I i If the price of Good B rises by 50%, I will purchase Good A (assumption of ceteris paribus). 3 1\" If my income increases by 50%, I will purchase Good A (assumption of ceteris paribus) 5 5 3 If my income increases by 50%, I will purchase both Good A and B. q 3 >