The term paper report structure is as follows: (This structure is only to help students to get started and think further in this directions. Students are free to adapt the structure of the research report as they desire.) Introduction Background and Context: Discuss type of industry, products/services, existing channels, competition in the context of sales and customer service, and how organizational vision and strategies have influenced their sales and customer service management. Analysis of Personal Selling & Sales Management Approach Analysis of Customer Service & Customer Turn offs 3.1 Analysis of Organizational Systems, Policies &Culture 3.2 Analysis of Individual Actions Analysis of the Use of Data and Technology for Sales & Customer Service Recommendations Conclusion References