The text ads technology allows you to target people based on their distance from the physical store. The ad is targeted based to the potential customer 's geolocation. Here is the breakdown based on the distance from the physical store. Area 1 is furthest from the store, and Area 4 is inside the store. (With Area 2 being closer than Area 1, and Area 3 is within one block of the store). The texts were sent on Saturday - Sunday:

Table 2

Time ad sent via text	Proportion redeemed coupon
Area 1 (furthest from the store)	0.005
Area 2	0.01
Area 3	0.03
Area 4 (within the store)	0.23

As your team is looking at this data, clearly the distance of the customer from the store matters. In fact, it looks like the closer the customer is to the store, the more effective is the text ad. However, you are not so sure. In fact, there is some disagreement within your team whether it makes sense to text the ad with the coupon to customers who are already inside the store.