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The text considers five eras of marketing evolution. These five eras in their logical order are A ) simple trade, production, sales, marketing company, and
The text considers five "eras" of marketing evolution. These five
eras in their logical order are
A simple trade, production, sales, marketing company, and
marketing department.
B subsistence, production, sales, entrepreneurial, and marketing
company.
C simple trade, production, sales, marketing department, and
international trading.
D simple trade, production, sales, entrepreneurial, and marketing
company.
E simple trade, production, sales, marketing department, and
marketing company
In the short run at least, which of the following is usually beyond the control of the marketing manager?
A political and legal environments
B economic environment
C cultural and social environment
D competitive environment
E All these environments are beyond the control of the marketing manager in the short run.
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