The text defines "marketing concept": "the idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organizaiton's goals" and the "4 P's.": Product, Price, Place, Promotion

• Inyour own words, explain both of these concepts, detail why both are important to a marketing plan.
• Define "marketing" and "sales" and explain how they are different from one another, and how they depend upon one another for successful marketing.
• Does "marketing" have a function in church operations?Explain

Generational trends lead to distinctly different attitudes, values and behavioral patterns that must be considered when developing a marketing plan.

• Describe in detail the "generational cohorts" according to the text, and explain the different values and motivational factors between them.
• When opening a new ice cream store in your hometown, how would your advertising messages differ from one generation to the next?Describe in detail how you would create appeal to each of the groups.