The text emphasizes that marketing is not a matter of taking a product and selling it, but of finding a need and filling it. Look around youaround your campus, your home, or your jobdo you see a need that is unfilled? If youre having trouble finding a need, try to remember the times youve said, Somebody ought to do_____, or Somebody ought to make______. That somebody is going to be you!

Fill the need you have identified by following the marketing process. The steps of the marketing process are listed below. Write down what you would do at each step.

STEPS IN THE MARKETING PROCESS:

1. Find a need.

2. Develop a product or service to fill that need.

3. Define the term concept as it relates to marketing. Then, test your concept for this product.

4. Define the term prototype as it relates to marketing. Since it isnt possible to design a prototype, provide a detailed description of what your prototype would look like.

5. Define the term test market as it relates to marketing. Describe in detail how you would test market this product.

6. Think of a name for your product.

7. Design packaging for your product.

8. Set a price for your product.

9. Define distribution of your product. Decide how you will distribute this product.

10. Define promotion as it relates to marketing. Describe how you will promote your product to your customers.

11. Identify which of the above steps represents each of the 4 Ps of marketing.