The textbook says "IMC... the company carefully integrates its many communication channels to deliver a clear, consistent and compelling message about the organisation and its brands." (Textbook 7 edition page 345 and 347 including Figure 11.1, and the example on page 346: 'Marketing Action 11.1') 1) Describe the various media and physical touchpoints where Flow Kana customers might encounter messages about the Flow Kana brand overall, including 'The California Way' campaign