3. According to the video, what separates a world-class organization is its ability to care for its employees in good times and in bad? How did JDV accomplish this during the dot-com crash and post-9/11 industry recession? Chip Conley is the founder of Joie de Vivre Hospitality (JDV), a collection of boutique hotels, restaurants, and spas in California. Conley aims to foster employee motivation using Maslow s Hierarchy of Needs and has written books and lectured on the subject. Joie de Vivre pays average wages, but experiences low turnover due to the nature of the relationships it has formed with each employee.