The Thanksgiving holiday is still young, and you have yet to talk with your grandmother, Laura. You join a conversation just as she is telling your uncle, John that the price he paid for a new dining set is much too high.He could have gotten a much lower price at Ikea.John asks you to explain to Laura that there is much more to price than just the dollar amount you pay for a product. In your response, include all you know about the role of price to the company and customer, and why Ikea has lower dollar amounts on their prices than some other brands. (John told you that he wanted to buy this furniture to be able to pass it down to your cousin Felix when the time comes.)