The themes of Unit 8 are customer satisfaction, loyalty, empowerment and

price. Make a journal entry that explains why you are loyal to some product or

service offerings and not to others. How does your relationship with these

products (the ones to which you are loyal) change over time? Have you ever been

dissatisfied with a product or service to which you are loyal? How did you

resolve your dissatisfaction?'

Do include at least ONE (1) real-life example to discuss brand loyalty and your

experience when confronted with dissatisfaction with the product. Remember to

begin your discussion with some academic reference(s) before getting into the

application. Also, reflect on what you have learned in this final week.