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The think / feel / do model of consumer response that was discussed in Chapter 5 argues that there are different paths to consumer decisions
The thinkfeeldo model of consumer response that was discussed in Chapter argues that there are different paths to consumer decisions based on the type of product and buying situation. You have decided to purchase a new tablet so that you can use eBooks for school. You spend considerable time researching all alternatives and eventually make your purchase decision. This represents which starting point in the consumer decision process?
A Habit
B Feel
C Think
D Want
E Do
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