The three basic strategies for targeting markets are undifferentiated targeting, differentiated targeting, and niche marketing. An undifferentiated targeting strategy approaches the marketplace as one large segment; a differentiated targoting strategy pursues several different market segments at the same time; and a niche marketing strategy targets a large share of a small market. This activity is important because not all target marketing strategies are appropriate for all target segments. Marketers need to understand this in order to determine how best to promote to, communicate with, and reach their target segments. The goal of this activity is to recognize when to use which target marketing strategy. - Match each product to the most appropriate target marketing strategy for that product. 1. salt 2. energy drinks 3. high-end ties 4. Daper clips 5. bicveles 6. hand-carved wood boxes 7. unscented tealiaht candles 8. cosmetics 9. bags made from upcycled materials