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The three brand metrics of (1) top of mind brand awareness, (2) total unprompted brand recall and (3) prompted brand recognition are all designed to
The three brand metrics of (1) top of mind brand awareness, (2) total unprompted brand recall and (3) prompted brand recognition are all designed to provide information on awareness of a brand. Which one would you expect to have the largest percentage for a given brand? Select one: a. Total unprompted brand recall. b. Top of mind brand awareness. c. Prompted brand recognition. d. You cannot form any such expectation
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