The title of the code of conduct has the potential to stimulate desire for the content inside or to make the employees shun the document. The title is the jacket of the document and people judge books by the cover. Willingness to read the content starts from the title. The title should not only depict a summary of the whole book but it should be able to tie upholding ethical standards to the company's objectives and missions. Light titles like 'code of conducts' makes employees approach the stipulated codes with lightness. The message they get from such a title is not one that obliges compliance. A title like 'code of ethics and legal standards' has ethical codes tied to the law and employees will from the start know that unethical practices result in legal liabilitiesfor the organization and/or employees (Association of Corporate Counsel, 2016). This makes the content a must read.