The topic of this consumer behavior research project is the analysis of consumer behavior related to a specific purchase process. In this project, you will identify a specific consumer purchase decision that you will analyze (e.g., the purchase of furniture, a cell phone, MP3 player, mountain bike, surfboard, dog food, etc., or the decision to use the services of a restaurant, hotel, landscape maintenance company, coffee shop, etc.). The goal of this project is to analyze the consumer behavior related to this purchase process and gain a complete understanding of the consumers making this kind of purchase. You must apply consumer behavior concepts presented in the textbook. Your project must include at least one 10-question survey that you create and successfully administer to a minimum of 15 people. You may choose to use Google Forms or www.surveymonkey.com to administer your survey. You should collect your data through interviews with consumers who have engaged in the purchase process you are analyzing. Your final paper will consist of 10-15 pages that present your findings. In your paper, you must fully describe the product/service, the marketing mix used by marketers, the characteristics of the target market, the consumer behavior exhibited by the target market, and any additional insights gained from the primary and secondary research you conducted. You should tie your research and analysis to the consumer behavior concepts covered in the course text. Note that the 10-15 page target length does not include the title page, table of contents, executive summary, citations, or appendices. The paper must be in APA format, especially the citations. Transcripts of interviews, copies of surveys administered, and survey data are to be included in an Appendix section. Please consult an APA style guide for formatting instructions