The topic treated in this paper came to my mind talking with my friend Ciro. He is a Swiss event manager working for an important international hotel chain. After working in Switzerland for over ten years with great success, his company moved him to Egypt, as responsible for events in their resort on the red sea. No specific instruction was given to him regarding how to manage the intercultural differences he would necessarily encounter. And indeed he did. His new boss was Swiss, but all of his subordinates and most of his peers, Egyptians.

Ciro now has a better understanding of Egyptian culture in general thanks to the Hofstede cultural dimensions framework. Put yourself in Ciro's shoes once more and make use of biographical characteristics to further analyze the work environment in his new workplace in Egypt.