The topic User experience

ETG is a fair trading organisation that sells health foods products

would you mind supplying an explanation to have a better understanding

1. Can you outline how ETG could ensure user interface design meets user, brand, product and organisation style and expectations.
2. Can you explain what analytics tools are available to gather data on User Experience (provide three examples) and how they can be applied to user experience data. What process ETG could use to collate digital data on user experience journeys. What data could we get from these tools?
3. What options are available for the moderation of data to identify the differences between exceptions and expectations?
4. The Board are going to want some sort of measurement here. Can you suggest three performance indicators for user experiences and engagement and how they relate to our organisational strategy and brand message?
5. Are there any policies or procedures we need to create to cover digital user experiences?