The topic User experience

ETG is a fair trading organisation that sells health foods products

would you mind supplying an explanation to have a better understanding

1. What options are available for the moderation of data to identify the differences between exceptions and expectations?
2. The Board are going to want some sort of measurement here, can you suggest three performance indicators for user experiences and engagement and how they relate to our organisational strategy and brand message?
3. Are there any policies or procedures we need to create to cover digital user experiences?
4. How would we document issues and recommendations to improve further user experiences? provide an example for the Board to see?