Question
1. Consider the Hilton in Downtown Cleveland.Feel free to explore their website if you are unfamiliar with the property. Answer the following questions. https://www.hilton.com/en/hotels/cledohh-hilton-cleveland-downtown/ a.
1. Consider the Hilton in Downtown Cleveland.Feel free to explore their website if you are unfamiliar with the property. Answer the following questions.
https://www.hilton.com/en/hotels/cledohh-hilton-cleveland-downtown/
a. What is their product? Provide one example. b. What is their place-distribution mix? Provide one example. c. What is their price? Provide one example. d. What is their promotion-communication mix? Provide one example.
2. You are in Marketing at Tri-C, provide (2) target markets you think Tri-C targets in their marketing?
https://www.tri-c.edu/campuses-and-locations/metropolitan-campus/
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
