Godrej Agrovet Ltd and Future Ventures India Ltd. announced that they have entered into a joint venture agreement for rural retailing. Future Venture India Ltd, a Future Group Company, will own a 70 percent stake in Aadhaar Retailing Ltd, with the rest owned by Godrej Agrovet Ltd. Godrej Aadhaar, the agri service cum rural retail initiative, will continue to be a complete solution provider for the farmers. While the venture began by offering agri solutions to the farmers, based on their feedback, it has, over the last year, diversified into offering a number of other product categories like consumer durables, food and grocery, apparels, footwear and so on thus catering to the complete requirement of the rural household.

Task 1: Identify the brand name and tagline for this venture. Using unstructured and direct method of data collection you have to gather information from the rural housewife's in the age group of 22 to 45 years. Employ any three methods (sentence completion/picture interpretation/word association/focus groups) to collect data. You have to: Frame the incomplete sentences or draw the pictures to be interpreted or list the words for association or frame the discussion questions. Provide a short rational for your approach for each method employed to collect data.

Task 2: You have been appointed as the marketing manager for this venture. Draw a sampling strategy for above task. You have to complete the research and present the report in 3 months. Your sampling strategy need to cover the following: Population Sampling Method Sample Size