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The topics of reach and frequency analysis are discussed in the module and examples of these reports were uploaded for your review to understand the
The topics of reach and frequency analysis are discussed in the module and examples of these reports were uploaded for your review to understand the application of the numbers. If you have media vehicle #1 has a Reach of 77.7% and media vehicle #2 has a Reach of 55.6% within a market with 486,500 Target Demo Population, what are the Gross Impressions which may include audience duplication? Group of answer choices Gross Impressions = 326,197 Gross Impressions = 648,504 Gross Impressions = 600,500 Gross Impressions = 362,000
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