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The total fruit drinks market was estimated to reach sales of 1.04 million cartons in the region. However, actual total sales volume in the Midwestern
The total fruit drinks market was estimated to reach sales of 1.04 million cartons in the region. However, actual total sales volume in the Midwestern region was 1.235 million cartons. Budgeted and actual results for 2017 are as follows Budget for 2017 Selling Price $ 19.00 $ 23.00 Actual for 2017 Variable Cost per Carton $ 14.05 $16.80 Selling Variable Cost per Carton $ 13.40 $ 16.65 Cartons Cartons Price Sold Product Kostor Limba Sold 6,000 19 04,000 24.50 160,550 86,450 Budget for 2017 Contribution Margin Sales Volume Sales Mix Contribution per Unit in Units (Based on Units) Margin Kostor $ Limba $ Total 5.60 873,600 660,400 100 % $ 1,534,000 60 % 156,000 104,000 260,000 40 o 6.35 Actual for 2017 Contribution Margin Sales Volume Sales Mix Contribution per Unit in Units (Based on Units) Margin Kostor $ Limba $ Total 65% 35 o $ 866,970 665,665 100 % $ 1,532,635 5.40 160,550 86,450 247,000 7.70 Sales-volume Budgeted CM per unit xActual units sold Static budget units sold- 156,000 104,000 variance Kostor $ Limba $ The total sales-volume variance is -$ 25,480F 111,443 5.60 160,550 6.35 86,450 85,963 U Actual Budgeted qty all units sold Budgeted Budgeted Sales-quantity qty all units )x sales-mix %x CM per unit 5.60 6.35 variance - 247,000 260,000 60 Kostor ( Limba ( The total sales-quantity variance is - $ 43,680 U s 33,020 U )x 247,000 260,000 )x 40 76,700 U Actual qty all units sold 247,000 247,000 Actual Budgeted Budgeted Sales-mix x ( sales-mix %-sales-mix % ) x CM per unit 5.60 6.35 variance 69,160 F s 78,423U 60 Kostor Limba The total sales-mix variance is 65 35 40 9,263 U Calculate the market-share and market-size variances for Ericson Inc. in 2017. (Calculate all variances in terms of contribution margin.) Comment on the results. Calculate the market-share variance for Ericson Inc. in 2017. (Calculate the variance in terms of contribution margin.) Begin by determining the formula for the market-share variance, then calculate the variance for Ericson Inc for 2017. Label the variance as favorable (F) or unfavorable (U). (Enter percentage values as a decimal rounded to two places, .XX. Enter all dollar values to three decimal places. Enter applicable units as whole numbers, not as millions. Round the variance to the nearest whole dollar. Abbreviation used: CM = contribution margin) BudgetedBudgeted market share CM-composite unit for budgeted mix Actual Actual Market-share market size-units x market share x ( variance
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