The Total Quality Journey: By Invitation Only? (Matejka, Brooks & Gates, 1993). This article asks what it takes to get people involved in CI - continuous improvement. Please read the article, then note in a paragraph what you have seen/what you can do in your current situation based on the challenges presented in the article. What can you do to get people interested and involved? If you wish, you may consider this in terms of the SWOT - your strengths, developmental areas, opportunities, and threats.