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The Total Tea is an American restaurant chain that specializes in herbal and bubble teas with locations in 20 countries. When the company enters a
The Total Tea is an American restaurant chain that specializes in herbal and bubble teas with locations in 20 countries. When the company enters a new foreign market, it usually selects a combination of franchising and master subsidiaries. These master subsidiaries are joint ventures with local partners. Specifically, these joint ventures are politically more acceptable and they Multiple Choice tend to provide a higher control over technology. ensure a steady stream of royalty payments. help realize location and experience curve economies. bring a degree of local knowledge to the subsidiary. avoid high transport costs
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