The toy industry has been on a stellar growth into a lucrative billion dollar industry worldwide. Despite that, it is also an intensely competitive and rapidly changing industry. Assuming you are the Director of Sales and Marketing Manager ofLEGO, you are required to produce a one year brief marketing plan to boost the sales growth of the toy brand in theMalaysia market.

Question

• Executive Summary: Outline the summarized detailed of each section of the marketing plan which includes description of LEGO, vision, mission statement, market opportunities and target market, marketing strategy, and financial objectives.