The toy industry has been on a stellar growth into a lucrative billion dollar industry worldwide. Despite that, it is also an intensely competitive and rapidly changing industry. Assuming you are the Director of Sales and Marketing Manager ofLEGO, you are required to produce a one year brief marketing plan to boost the sales growth of the toy brand in theMalaysia market.

Question

• 4Ps Marketing Mix Strategies: Provide a clear annual marketing objectives statement. Based on the competitor analysis and environmental analysis in the previous section, propose appropriate 4Ps marketing mix strategies to satisfy the demand of target market profitably with significant impact to achieve the annual marketing objectives.