The toy industry has been on a stellar growth into a lucrative billion dollar industry worldwide. Despite that, it is also an intensely competitive and rapidly changing industry. Assuming you are the Director of Sales and Marketing Manager of LEGO, you are required to produce a one year brief marketing plan to boost the sales growth of the toy brand in the Malaysia market.

Question

• Market Analysis: Elaborate on the customers' profile you will be targeting. Justify the attractiveness of the market demand opportunities to support revenue generating for the chosen toy brand.