The toy industry has been on a stellar growth into a lucrative billion dollar industry worldwide. Despite that, it is also an intensely competitive and rapidly changing industry. Assuming you are the Director of Sales and Marketing Manager ofLEGO, you are required to produce a one year brief marketing plan to boost the sales growth of the toy brand in theMalaysia market.

Question

• Environmental Analysis: Referring to the target market, analyze the external environmental forces and provide TWO opportunities and TWO threats relevant to the chosen toy brand.